To plan and create a digital content business can be a tough decision for you as a beginner. These days digital content is flooding the market and making the wrong choice will get you lost in big competitive markets.
- What is digital content?
- Identifying the type of digital content to create
- Developing a content creation strategy
- Where and how to sell your digital content
- Choosing digital content to sell – Conclusion
What is digital content?
Any type of information or media that is stored and delivered electronically via the internet is referred to as digital content. Some examples of popular online digital content include:
Text-based content includes articles, blog posts, e-books, whitepapers, and so on.
Podcasts, music, sound effects, and so on.
Video content includes online courses, webinars, tutorials, movies, TV shows, and so on.
Image-based content includes photos, graphics, illustrations, and so on.
Online games, quizzes, interactive tutorials, and so on are examples of interactive content.
Mobile apps, desktop software, and so on are examples of software and applications.
Content for virtual and augmented reality: 3D models, virtual tours, and so on.
This is not an exhaustive list, but it does cover some of the most common types of digital content used online. The type of digital content that a company chooses to focus on will be determined by its target audience and market demand.
Identifying the type of digital content to create
The foundation of finding digital content to sell online starts with your niche and your audience.
Does your current scope of knowledge fit a specific niche or do you have any authority on specific topics? If so it makes sense to focus on what you know and in-depth research will find you a micro-niche within a wider field.
In other words, focus on what you are good at and enjoy doing or you will fall victim to procrastination quickly.
Here are some pointers on what to focus on when finding digital content to sell online:
Researching your audience
Identifying your target market: Understanding your target audience is essential for the success of your digital content company. Consider the following steps to identify your target audience:
Perform market research: Gather data on your potential customer’s age, gender, interests, purchasing habits, and pain points using tools like surveys, focus groups, and online analytics.
Examine your competition: See what other companies are doing in terms of the target audience, content creation, and marketing. This will give you an idea of what types of digital content are popular in your niche and where you can fill gaps.
Personas should be defined: Create buyer personas to represent your ideal customers. Demographic information, pain points, goals, and behaviors must all be included in personas. This will assist you in better understanding your target audience and creating content that will appeal to them.
Participate with your audience: Interact with your target audience via social media, email, or other channels to get feedback on your digital content and learn about their needs.
Remember attracting a “browser” audience is easier than getting the real buyers to your content therefore your focus must be on a buying audience.
Finding your niche
Choosing a niche: Narrowing your focus on a specific area of expertise is critical for establishing yourself as an authority in your field and attracting customers looking for high-quality digital content.
When selecting a niche, consider the following steps:
Determine your abilities and interests: Select a niche that corresponds to your skills, interests, and expertise. This will make it easier for you to create content and effectively market your digital products.
Analyze market demand: Conduct a market demand analysis for digital content in your chosen niche. Consider the size of the market, the competition, and the potential for growth.
Analyze your competition: Examine your competition to learn about the different types of digital content that are already available in your niche and what gaps you can fill.
Test your idea: Before committing to a specific niche, test your idea by creating a small sample of digital content and polling your target audience for interest.
Following these steps will allow you to identify your target audience and select a niche that matches your skills, interests, and market demand, laying the groundwork for a successful digital content business.
Developing a digital content creation strategy
It is important to create a strategy around your online business otherwise you will quickly get lost in the process and give up. Any online business you start can take a long time to take off and is not “a get-rich while you sleep” scheme at this stage.
It will become a passive online income later on when all the hard work is done but now you have to put your shoulder to the wheel. Planning a business thoroughly is always the key to success.
Define your digital content format
The format of your digital content is critical for engaging and delivering value to your target audience.
Here are some of the most popular formats in demand.
E-books: E-books are an excellent way to disseminate information in a convenient and easy-to-access format. They must be used to educate your audience on a particular topic, share your expertise, or offer helpful tips and advice.
Video tutorials: From cooking a recipe to troubleshooting a technical issue, video tutorials are an engaging way to teach your audience how to do something. They must be used to show techniques, provide step-by-step instructions, or answer frequently asked questions.
Online courses: Provide in-depth learning on a specific topic. They must be self-paced or live, with multimedia elements like videos, quizzes, and interactive activities.
Audio content: Such as podcasts and audiobooks, is a quick and easy way for people to consume content on the go. They have the potential to educate, entertain, or inspire your audience.
Scripts and Code: Not everyone has the expertise to develop scripts and code for website-specific purposes and if you have the skills you are in luck. Programmers and Developers are in great demand online.
Graphics: Most online businesses rely on content creators to produce graphics for websites, marketing, and print media. The demand is growing because of cost and time-saving factors.
Plan your content creation schedule
Your content creation schedule must be planned as part of your digital content creation strategy. It ensures that you are always creating new content for your audience, keeping them engaged and interested in what you have to offer.
A content calendar can assist you in keeping track of your content creation schedule and staying on track with your goals.
Consider the following when planning your content creation schedule:
Frequency: Decide how frequently you will create new digital content, such as once a week, twice a month, or once a month.
Topics: Select the topics for which you will create content, ensuring that they are relevant to the needs and interests of your target audience.
Formats: Decide on the format for your digital content, such as e-books, video tutorials, or online courses.
Date of publication: Determine when you will publish your digital content, keeping in mind the time needed for research, writing, editing, and publishing.
Marketing: Consider your marketing strategies, such as how you will promote your digital content through social media, email marketing, or paid advertising. Without marketing, you will rely purely on luck so put some time into putting yourself on the market.
Develop a digital content creation process
Creating digital content takes time, but having a clear and efficient process in place can help streamline your content creation and ensure high-quality output.
A typical content creation process could include:
Research: Conduct research on the topic for which you will be creating content, gathering information from credible sources, and taking notes.
Writing: Create digital content while keeping your target audience and content goals in mind.
Editing: Check your content for clarity, flow, and accuracy, as well as readability and comprehension.
Publish your content online, whether on your website, social media platforms, or other channels and make sure it is search engine optimized.
Utilize SEO and other marketing techniques
Making sure your digital content is quickly visible and accessible to your target audience is essential to the success of your digital content business. Using search engine optimization (SEO) techniques such as keywords and meta descriptions can help improve the visibility of your content online.
Other marketing techniques, such as content marketing and paid advertising, must also be used to reach a broader audience and promote your digital content.
By following these steps, you can create digital content that resonates with your target audience while also achieving your business objectives.
Where and how to sell your digital content
It is wise to do some proper research to find a platform that will pay you the best for your digital content. Most will take a commission on your work so make sure they deserve it by looking at what they offer first.
Obviously, the best is to have your own website to get bigger profit margins but it does require a bit more work in the initial phases of setting up your business.
Best Places to sell your digital content
Some of the best platforms and methods for selling your digital content online are:
Your own website: Setting up an online store on your own website is one of the most simple and cost-effective ways to sell your digital content. You can create an e-commerce store using a platform like Shopify or WooCommerce and sell your digital content directly to your customers.
Online marketplaces: Platforms such as Creative Fabrica, Creative Market, and Gumroad allow authors, artists, and content creators to sell their digital content to a large audience. These marketplaces handle payment processing and distribution, allowing you to get started quickly.
Social media platforms: Like Facebook and Instagram enable you to reach a large audience and promote your digital content. To promote your digital content on social media, you can use paid advertising, influencer marketing, or organic content marketing.
Subscription-based platforms: Subscription-based platforms, such as Patreon, allow you to sell recurring access to your digital content. This is an excellent option for content creators who want to build a loyal following and provide subscribers with exclusive content.
Online course platforms: Udemy and Coursera, enable you to create and sell online courses. These platforms have a large audience and will provide you with the tools and resources you need to create and market your online course.
Look for others that might be more suitable for your niche.
What to look for before starting to sell on a platform
Look before you just start selling as you will waste a lot of valuable time later on when you want to switch strategy.
No matter which platform you choose, it’s important to consider the following:
Target audience: Choose a platform that is popular with your target audience and where you can effectively reach your target market.
Payments and Earnings: Consider the commission that the platform earns on each sale. This will have an impact on your profits and should be considered in your pricing strategy. Also, look at their payment methods to make sure you know how and when they are paying commissions.
Brand visibility: Ensure that the platform allows you to promote your brand and prominently display your logo and branding.
Payment processing: Confirm that the platform provides secure and dependable payment processing and that you are satisfied with their payment terms.
Paid marketing: If you are planning on doing your own paid marketing make sure they have no restrictions on keywords and terms that you want to use.
Product and Service Listings: See if there are any restrictions on you placing the same product or service on other platforms.
I know it is a pain but reading through the platform’s Terms and Conditions can save you a lot of time, money, and heartbreaks. The terminology used is normally above any person’s understanding but make sure you identify the points listed above and don’t overcomplicate it by trying to decipher the document.
Selling your digital content – Conclusion
Selling digital content online is one of the most profitable online income streams you can build but it will depend on your skill sets. That is why it is important to do your research and develop skillsets that will help you start a profitable online business.
The opportunities are vast and the demand is big in this field of business however to get into it you must treat it as a full-time business to profit consistently. Initial effort and hard work will pay off in the long term.
The good thing about content creation is that any novice can start by developing the necessary skills because the web is full of free advice, software, and role models that can assist with this.
There are also plenty of resources and content available on some platforms that you can use to build up your own business.
All you need is will power and determination.